People Are Looking for You
“I once was lost but now I’m found.” My message was once lost in the noise of...
Press in Before Giving Out
Even the best vision is hindered by fog. And a foggy vision cripples the progress of a...
Slower and Better
One of the most important lessons to learn in marketing is to get there slowly. The...
Catch Me if You Can
Haven’t you noticed that when you chase something, it tends to be running away from...
Open to Closure
As you glance at this image, do you anticipate the destiny of the drip from the faucet?...
Does Your Ministry Deliver...
The essence of an effective marketing strategy is to develop a clear and powerful...
Your Message of Hope
If you are struggling to define the message of your ministry, how will your audience...
Do One Thing Well
The one thing I hear most often from ministry and book authors is that they don’t...
When Can You Start?
Aim and fire. We can do without the “ready.” When I ask friends or clients...
How Do People Get to Know
Sometimes, marketing is like pushing a rock up a hill. We feel like we are making...
Are You Practicing Your
It’s rare to read anything about leadership without seeing the phrase...
When We Need a Tune Up
Emotional intelligence is an important lever to getting things done through others....
Clean Up Your Inner Circle
Does your environment contradict your goals? Reliable research continues to support the...
Beat the Afternoon Doldrums...
It seems I can’t open my email without seeing a note from someone offering...
Your One Surefire Response to...
What is your knee-jerk reaction when someone insults you? Retaliation is a...
3 Building Tips to Avoid...
Deep Work by Cal Newport is a great book packed with levers to improve productivity. Cal...
Why Podcasting Matters
While podcast audiences continue to grow, there are still many leaders who believe that...
Cause and Effect
Marketers have been attempting to study cause and effect since the arrival of their first...
Is Your Message Worth...
Scientific rules are based on natural laws. Gravity works every time because of a law of...
The Marketing Problem With...
As a consulting company, we see nonprofit organizations make this mistake far too often....
How will you respond to the...
How will you respond to the changes at Facebook? Two weeks ago Facebook released a...
Preach With Passion
In the mid-1970s, I remember attending an Easter service with my wife’s parents. We...
No Soup for Who?
Great customer service is marketing. When I worked in broadcast television during my...
‘Do All That Is Within...
In reading through 1 Samuel, my spirit seemed to jump when I read chapter 14. Verse 7...
Secret Sauce
I guess I’m not much of a cook. I don’t want Colonel Sanders’ fried...
If I land on your landing...
This question is similar to the question, “What is the strategy behind your landing...
Do you know the words to this...
Two all beef patties, special sauce, lettuce… Can you finish this copywriting...
Team Breakers Break Dreams
I had the privilege to interview T.D. Jakes on my podcast yesterday. Many of his sermons...
Give Yourself Away
Many marketers make the claim, “Try it, you’ll like it.” The burden of...
Is Your Work Forgettable?
Simon Cowell seems kinder and gentler since his days as a judge on American Idol. As...
Referral Is Not A Dirty Word
Referral is not a dirty word. I’ve worked with many clients who feel that asking their...
Performance Expectations
“Familiarity breeds contempt” is one of those common expressions that appear...
Before Your Next One-on-One
In the daily grind of leadership, we must find every opportunity to focus on the one....
The High Cost of Low Demand
How many Coney dogs could you eat every week? I was blessed with an opportunity early in...
Podcasting is The New
Marketers often use blogs to connect with target audience lifestyles and drive users to...
BENEFITS OF PRINT ADVERTISING
Re-blog from Freeport press weekly: Print has a slew of specific benefits. Here are 10 in...
Are you preaching negative...
What do customers expect from your brand? Many times in attempting to manage customer...
Amazon Doesn’t Know Me
There is no need to reinvent the wheel. But there are always opportunities to learn more...
A Ministry of Helps
Most readers of this blog work in the kingdom marketplace. You do business as unto the...
Let Them Hear Your Help
In last week’s newsletter, I asked the question, “Do you want to help...
Gifts Point to Calling
I’ve been asked many times to describe what it means to be called by God into...
Lifelong Learning
Google is hazardous to our intellectual health. How often does someone tell you to...
Take Your Rolodex With You
I feel so much pressure this morning… I’m all worked up about posting to...
How to Multiply the Good
This is your day to multiply. “There is a way that seems right to a man, but its...
How to Work From Home at the...
Much of the research concerning employees who work from home suggests that productivity...
What Are You Known For?
If you want to help people, begin with clear communication. First, please fill in these...
The Secret to Reaching Your...
What if you were on a soccer pitch with seven soccer balls lined up on one goal line? How...
A Recipe to Build Awareness
How can I buy from you if I’m not aware of what you do? I may have a great need...
Daily Bread for Core
As we create new ideas and processes, it’s good to take a look over our shoulder....
Preparation Doesn’t...
Mentors are like an open window on an early spring evening. The window is often closed...
Does Your Website Meet Your...
It almost feels “old school” to write to you about websites. And that’s...
Choose Focus
I’ve often whined in my writing about the drawing power of social media. Cal...
5 Enemies of Consistency
It's hard to find a better recipe for achievement than sustained, consistent effort.
Hanging Around
We shouldn’t underestimate the importance of proximity. Relationships are...
Publish or Perish
If you are trying to grow your brand or the brand of your ministry, you must publish...
Breaking Bad
Paul’s break-up with Barnabas is a good reminder to all of us to guard our hearts...
Tracking Skills
Sometimes it’s important for leaders to hike a trail in search of residue from...
Do You Expect Perfection From...
I remember one of my elementary school math teachers made a big deal about double...
A Strong Foundation
Unfortunately, marketers sometimes hear from customers, “My campaign didn’t...
You Built It. Did They Come?
Too often, I hear stories about what didn’t happen. “I wrote it. They...
How To Crystallize Your...
How Do You Help People? Your message matters. It precedes everything you do. It’s...
List-Building Tutorial
Divine Appointments Occur in Your Email Most leaders approach list building as a...
How to Line Up Your Tactics...
A Path to Transformation Throw a lot of mud on the wall and hope something sticks! Each...
Which comes first? Your...
A Target of One Seth Godin shared a thought in 2014 about how marketers can learn a...
What Is a Drip Campaign?
Nurture Don’t Nag A consistent drip of water on the face of a rock over time can...
Do you know how to offer...
The Value Proposition When we present the price for a product or service prior to...
7 Strong Tips to Rock Your...
It’s Not a Secret: Better Content Produces Higher Open Rates Like most things in...
Are you prepared for this...
A Plan for All Seasons “Stay tuned to this station for the latest update on the...
Introducing The Most Valuable...
Ask Every Day Everyone should have a coach. National research has documented a consistent...
What Do You Expect From Your...
Train the Path What steps on what path are necessary for you to accomplish your goals?...
How to Make Your List Smaller...
Is Your List Special? My wife is on my email list. I think she actually reads some...
Are You Interesting?
The Interest Index If you’ve ever watched Simon Cowell judge talent...
Do You Have a Book in You?
Do You Have a Book in You? There aren’t many days that pass in which I don’t...
3 Keys to Highly Effective...
An e-blast is an advertisement sent to an email list. So it’s clear that the...
Please Say Yes
Early Settlers Mined Hope With a Spirit of YES! I am a yes man. I’ve spent my...
One scoop or two?
Don’t Forget the Vanilla As you continue to publish and build your brand,...
A Path to Increased Revenue
Michael Gerber’s classic book for entrepreneurs, The E-Myth Revisited, was the...
A Powerful Synonym for Your...
To clarify your message and corresponding message strategy, consider this insightful...
It’s Never Too Early to...
On the Greenelines podcast, I ask each guest to recommend a book for two as suggested...
3 Reasons Why You Should...
One of the fundamentals of building an authority brand (pastors, ministry leaders,...
Converting Customers Is...
Since early man first paid to have someone carve “Eat at Joe’s” in a...
Slow When Others Demand Fast
What’s the Hurry? Jack may have been nimble and quick, but did he help people? He...
How to Make the Most of Your...
Over the last few years, I’ve conducted over 1,000 podcast interviews. Hosts of...
Why You Should Repurpose Your...
The Purpose of Repurposing Everything You Do I wasn’t good at math in high school....
7 Things Leaders Can Do From...
Uncertainty seems likely to be certain for at least the next few months. It’s even...