7 Things Leaders Can Do From Home to Serve
Uncertainty seems likely to be certain for at least the next few months. It’s even difficult to stir excitement about a vision for anything past Easter. But effective leaders respond to crises with a firm resolve to move forward. We…
Why You Should Repurpose Your Work
The Purpose of Repurposing Everything You Do I wasn’t good at math in high school. I didn’t want to learn how to add and multiply letters. My early training in marketing taught me that 1 + 2 = 5 or…
Slow When Others Demand Fast
What’s the Hurry? Jack may have been nimble and quick, but did he help people? He may have been able to jump over candlesticks, but could he stoop down to pull someone up? The challenge we all face is the…
Converting Customers Is Better Than Offer Conversion
Since early man first paid to have someone carve “Eat at Joe’s” in a well-positioned tree, advertisers struggled to develop metrics to measure ROI on advertising investment. Now as the digital marketing industry has emerged from the introduction phase of…
3 Reasons Why You Should Write an E-Book This Weekend
One of the fundamentals of building an authority brand (pastors, ministry leaders, subject experts) is to publish content. Blogging is important. Podcasting is important and is a quick catalyst to any brand work. An email newsletter is a welcomed guest…
It’s Never Too Early to Plan Holiday Reading
On the Greenelines podcast, I ask each guest to recommend a book for two as suggested reading for my audience. (The show had 300,000 downloads in October!) I’ll try to share four books recommended on my show in this newsletter…
A Powerful Synonym for Your Message
To clarify your message and corresponding message strategy, consider this insightful synonym: nurture. How do you nurture others with your words? What do you hear yourself saying? What do others say about your help? I think you know what it…
A Path to Increased Revenue
Michael Gerber’s classic book for entrepreneurs, The E-Myth Revisited, was the major influence of 20 years of my career. I read it annually and encouraged others to do the same. Gerber teaches the value of systems. Find what works, create…
One scoop or two?
Don’t Forget the Vanilla As you continue to publish and build your brand, it’s more important to consider what NOT to stop than it is to consider what to start next. I’m all for new media. My eyes remain wide…
Please Say Yes
Early Settlers Mined Hope With a Spirit of YES! I am a yes man. I’ve spent my career shouting that I am not such a man, but by the grace of God, I am. Brian Bird taught me in a…