Your Message of Hope
If you are struggling to define the message of your ministry, how will your audience define you? What do you…
Does Your Ministry Deliver Competitive Advantage?
The essence of an effective marketing strategy is to develop a clear and powerful competitive advantage. The thrust of a…
Open to Closure
As you glance at this image, do you anticipate the destiny of the drip from the faucet? The principle of…
Catch Me if You Can
Haven’t you noticed that when you chase something, it tends to be running away from you? Pushy sales people or…
Slower and Better
One of the most important lessons to learn in marketing is to get there slowly. The faster you try to…
Press in Before Giving Out
Even the best vision is hindered by fog. And a foggy vision cripples the progress of a mission. When someone…
People Are Looking for You
“I once was lost but now I’m found.” My message was once lost in the noise of “me-too” product claims…