3 Keys to Highly Effective Email Campaigns
An e-blast is an advertisement sent to an email list. So it’s clear that the effectiveness of the list will…
Do You Have a Book in You?
Do You Have a Book in You? There aren’t many days that pass in which I don’t hear, “I know…
Are You Interesting?
The Interest Index If you’ve ever watched Simon Cowell judge talent competitions, you’ve heard him say, “I won’t remember…
How to Make Your List Smaller and Better
Is Your List Special? My wife is on my email list. I think she actually reads some of my…
What Do You Expect From Your Team?
Train the Path What steps on what path are necessary for you to accomplish your goals? Once we learn what…
Introducing The Most Valuable Consultant
Ask Every Day Everyone should have a coach. National research has documented a consistent return on investment of over 18…
Are you prepared for this storm?
A Plan for All Seasons “Stay tuned to this station for the latest update on the hurricane.” Most Floridians have…
7 Strong Tips to Rock Your Open Rate
It’s Not a Secret: Better Content Produces Higher Open Rates Like most things in marketing, the web catches every passing…
Do you know how to offer value?
The Value Proposition When we present the price for a product or service prior to demonstrating that the product offers…
What Is a Drip Campaign?
Nurture Don’t Nag A consistent drip of water on the face of a rock over time can transform the image…