Secret Sauce
I guess I’m not much of a cook. I don’t want Colonel Sanders’ fried chicken recipe. Famous Amos makes great…
‘Do All That Is Within Your Heart’
In reading through 1 Samuel, my spirit seemed to jump when I read chapter 14. Verse 7 flashed at me…
No Soup for Who?
Great customer service is marketing. When I worked in broadcast television during my years in marketing consulting, I learned that…
Preach With Passion
In the mid-1970s, I remember attending an Easter service with my wife’s parents. We traveled across the country together to…
How will you respond to the changes at Facebook?
How will you respond to the changes at Facebook? Two weeks ago Facebook released a statement. If you have a business page,…
The Marketing Problem With #GivingTuesday
As a consulting company, we see nonprofit organizations make this mistake far too often. What is the mistake, you ask?…
Is Your Message Worth Repeating?
Scientific rules are based on natural laws. Gravity works every time because of a law of nature. Airplanes fly when…
Cause and Effect
Marketers have been attempting to study cause and effect since the arrival of their first advertising invoice. If we pay…
Why Podcasting Matters
While podcast audiences continue to grow, there are still many leaders who believe that podcasting is an unimportant activity. I…
3 Building Tips to Avoid Shallow Work Today
Deep Work by Cal Newport is a great book packed with levers to improve productivity. Cal Newport subtitled his book “Rules…