Is Your Work Forgettable?
Simon Cowell seems kinder and gentler since his days as a judge on American Idol. As Executive Producer of America’s…
Give Yourself Away
Many marketers make the claim, “Try it, you’ll like it.” The burden of risk reduction is always in the hands…
Team Breakers Break Dreams
I had the privilege to interview T.D. Jakes on my podcast yesterday. Many of his sermons have moved me over…
Do you know the words to this jingle?
Two all beef patties, special sauce, lettuce… Can you finish this copywriting masterpiece? Do you know the campaign ran over…
If I land on your landing page today, what will I land on?
This question is similar to the question, “What is the strategy behind your landing page?” What follows are a few…
Secret Sauce
I guess I’m not much of a cook. I don’t want Colonel Sanders’ fried chicken recipe. Famous Amos makes great…
‘Do All That Is Within Your Heart’
In reading through 1 Samuel, my spirit seemed to jump when I read chapter 14. Verse 7 flashed at me…
No Soup for Who?
Great customer service is marketing. When I worked in broadcast television during my years in marketing consulting, I learned that…
Preach With Passion
In the mid-1970s, I remember attending an Easter service with my wife’s parents. We traveled across the country together to…
Is Your Message Worth Repeating?
Scientific rules are based on natural laws. Gravity works every time because of a law of nature. Airplanes fly when…