Which comes first? Your message or your target?
A Target of One Seth Godin shared a thought in 2014 about how marketers can learn a lesson from Broadway….
How to Line Up Your Tactics With Big-Picture Strategy
A Path to Transformation Throw a lot of mud on the wall and hope something sticks! Each handful of mud…
List-Building Tutorial
Divine Appointments Occur in Your Email Most leaders approach list building as a “sometime” thing. Before we get to the…
How To Crystallize Your Message
How Do You Help People? Your message matters. It precedes everything you do. It’s what you’re known for It’s why…
You Built It. Did They Come?
Too often, I hear stories about what didn’t happen. “I wrote it. They didn’t buy the book.” “I sang the…
A Strong Foundation
Unfortunately, marketers sometimes hear from customers, “My campaign didn’t work.” More often than not, we hear this claim when someone…
Do You Expect Perfection From an Airline Pilot?
I remember one of my elementary school math teachers made a big deal about double checking our work. She even…
Tracking Skills
Sometimes it’s important for leaders to hike a trail in search of residue from completed projects. Our path is worthy…
Breaking Bad
Paul’s break-up with Barnabas is a good reminder to all of us to guard our hearts as we minister together…
Hanging Around
We shouldn’t underestimate the importance of proximity. Relationships are observable. It’s easy to see what matters most. We remain close…