Lifelong Learning
Google is hazardous to our intellectual health. How often does someone tell you to “Google it”? We are told to…
A Ministry of Helps
Most readers of this blog work in the kingdom marketplace. You do business as unto the Lord. If this is…
Amazon Doesn’t Know Me
There is no need to reinvent the wheel. But there are always opportunities to learn more about how to maximize…
Are you preaching negative brand expectations?
What do customers expect from your brand? Many times in attempting to manage customer expectations, we preach negatives! Your employees…
BENEFITS OF PRINT ADVERTISING
Re-blog from Freeport press weekly: Print has a slew of specific benefits. Here are 10 in particular: Allows you to…
Podcasting is The New Blogging
Marketers often use blogs to connect with target audience lifestyles and drive users to websites. While blogs have not lost their relevance, podcasts are producing stronger results for those very same goals!
The High Cost of Low Demand
How many Coney dogs could you eat every week? I was blessed with an opportunity early in my career to…
Referral Is Not A Dirty Word
Referral is not a dirty word. I’ve worked with many clients who feel that asking their clients for a referral…
Is Your Work Forgettable?
Simon Cowell seems kinder and gentler since his days as a judge on American Idol. As Executive Producer of America’s…
Give Yourself Away
Many marketers make the claim, “Try it, you’ll like it.” The burden of risk reduction is always in the hands…