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Posts Categorized: Marketing

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Do you know the words to this jingle?

Two all beef patties, special sauce, lettuce… Can you finish this copywriting masterpiece?  Do you know the campaign ran over…

  • July 19, 2018
  • By Dr. Steve Greene
  • Greenelines

If I land on your landing page today, what will I land on?

This question is similar to the question, “What is the strategy behind your landing page?” What follows are a few…

  • July 17, 2018
  • By Dr. Steve Greene
  • Greenelines

Secret Sauce

I guess I’m not much of a cook. I don’t want Colonel Sanders’ fried chicken recipe.  Famous Amos makes great…

  • July 11, 2018
  • By Dr. Steve Greene
  • Greenelines

No Soup for Who?

Great customer service is marketing. When I worked in broadcast television during my years in marketing consulting, I learned that…

  • July 5, 2018
  • By Dr. Steve Greene
  • Greenelines
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