Podcasting is The New Blogging
Marketers often use blogs to connect with target audience lifestyles and drive users to websites. While blogs have not lost their relevance, podcasts are producing stronger results for those very same goals!
The High Cost of Low Demand
How many Coney dogs could you eat every week? I was blessed with an opportunity early in my career to…
Before Your Next One-on-One
In the daily grind of leadership, we must find every opportunity to focus on the one. Team meetings are necessary…
Performance Expectations
“Familiarity breeds contempt” is one of those common expressions that appear to be a Proverb but fall well short of…
Referral Is Not A Dirty Word
Referral is not a dirty word. I’ve worked with many clients who feel that asking their clients for a referral…
Is Your Work Forgettable?
Simon Cowell seems kinder and gentler since his days as a judge on American Idol. As Executive Producer of America’s…
Give Yourself Away
Many marketers make the claim, “Try it, you’ll like it.” The burden of risk reduction is always in the hands…
Team Breakers Break Dreams
I had the privilege to interview T.D. Jakes on my podcast yesterday. Many of his sermons have moved me over…
Do you know the words to this jingle?
Two all beef patties, special sauce, lettuce… Can you finish this copywriting masterpiece? Do you know the campaign ran over…
If I land on your landing page today, what will I land on?
This question is similar to the question, “What is the strategy behind your landing page?” What follows are a few…