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3 Things You Need to Know About Increasing Awareness

  1. Awareness is important. Before you ever sell a book, CD, or get booked to speak at an event, people must first know who you are. Awareness is the first step in the process. ***Question to think about: If we polled the Charisma audience, what percentage of the Charisma audience would know who you are?***
  2. Awareness is necessary, but not sufficient. Just because people are aware of who you are doesn’t mean they have any intent to purchase from you.
  3. Intent is created through frequency and felt-need messaging. We trust the brands we see the most, and we intend to buy from those brands we think can relieve our pain or meet our needs. ***Showing up consistently with felt-need messaging builds a trusted brand.***

Brands That Have Trusted Us to Help Increase Awareness Over the Last Two Years

  • Bethel Music
  • TD Jakes Ministry
  • Every Major Publisher (Baker Publishing, Bethany House Publishing, Chosen Books, Destiny Image, Thomas Nelson, Harper Collins, Zondervan, Tyndale, Harvest House, Lifeway, B & H)
  • The Jim Bakker Show
  • Every Major Christian University (Liberty University, Oral Roberts University, Regent University, Asbury Seminary, Southeastern University, Columbia Southern University, Trinity Western University, Lee University, Evangel University, Indiana Wesleyan University)

Our Promises to You:

  • We will make sure your message meets the felt need of our audience
  • We will help you call out the right target audience for your brand
  • We will set proper expectations
  • We will guide you along the path to increased awareness through our proven process on developing your brand

Start Increasing Awareness