Too many marketers are looking for a formula to increase revenue.
And it better not be simple.
If it’s complicated, it must be better.
I’ve made a lifetime of study in the field of time management. I’ve taught several hundred seminars to leaders in search of a better time management system. When students come in the front door of the class, they have a hidden expectation that the marker board will soon fill with a magic formula: “Ancient Secrets for Time Management.”
This is my course content for time management: “Do ONE thing today toward your highest priority goal. Write it in a time slot on your calendar. Then do another.” Of course, a good seminar leader can take 4 hours to deliver that takeaway.
The longer I teach and consult in marketing, the more I realize that many leaders work too hard to make marketing work.
- Dr. Steve Greene
7 SECRETS OF MARKETING
mini-series
Dr. Steve Greene’s 7 Secrets of Marketing mini-series will dive into 7 simple concepts that will help you unlock strategies that create long-term success.
Below is a sneak peek into 7 secrets that work! Use the sign-up form to dive into marketing concepts from an executive that has built successful campaigns for McDonald’s, Jiffy Lube, Stanley Steamer and more!
Go where the pain and pleasure are formed.
Write one or two sentences about how your product or service provides a solution to #1.
Draw a circle on an 8.5/11 sheet of paper. Inside the circle, list descriptions of people who need what you do.
Make a smaller circle and identify the top 20 percent of your bigger circle. The Top 20 should consist to:
-
be the easiest to reach
-
have the strongest motivation to solve their problem
-
have funds to purchase your solution immediately
Collect email addresses from people who match your small circle.
Develop a drip campaign using email, video, social media. (pick one) Show up every day and make sure your WORDS address the problem and solution.
